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Is Twitter insurance worth paying for? Photo by Eston Bond.
Twitter insurance is coming soon, according to a CBC News article (via @BizJournalism). But why would ANYONE pay money for this?
“We’ve seen people, in their personal capacities — the ‘big-fat-cow boss’ bringing a lawsuit against the individual,” said Dolden. “And we’ve also seen the company have to take action because, from a reputational point of view, their brand is now suddenly gone viral, negatively.”
The losses from an “unruly tweet” are hardly quantifiable, though. With other types of insurance (car, home, and health), the losses are more obvious. Coming up with a successful plan for Twitter insurance is quite the challenge, and I’d say almost impossible.
Randles said to avoid the legal ramifications of unruly tweets and internet postings, companies should review all employee and public comments prior to posting them, as opposed to allowing them to be broadcast instantly.
If companies and people followed such a strict review process for each tweet, you wouldn’t really need social media insurance. But the truth is, tweets escape most editorial oversight. It’s easy for rogue tweets to slip through.
Ultimately, everyone who is given the authority to tweet for a company is an editor and has to make sound decisions. News organizations should err on the side of caution before tweeting erroneous information even if that means they’re not first with the story.
This comment sums it up…
Just try to make a claim.
